About us

2W China is based in the UK, but with its human capital consisting of an exceptional pool of skills, talents, knowledge and ability, it has a global reach - great work is done by great people.

Wei Wang: founder and managing director

With an BSc in mechanical engineering from Shanxi Science and Technology University in China, and a PhD in manufacturing engineering and an MBA from Loughborough University in the UK, and nearly two decades of research and commercial experience in both China and the UK, Dr Wei Wang is a passionate believer and champion of “win-win” business solutions, the creation of which has become both his life philosophy and our company’s business philosophy. His industrial knowledge and business experiences span light industry, advanced manufacturing systems, container handling cranes, grain production and consumption, agribusiness, food and drinks, animal feed, paper-making and corrugating, and pharmaceutical sector. Over recent years, he has travelled intensively between the West and China, lived in Shanghai and Hong Kong as an expatriate, covered much of China and worked with people ranging from the fourth richest person in the UK to the poorest peasants in rural China, and had been managing director of a multimillion-dollar Sino-British pharmaceutical joint venture. His world-class, leading-edge thinking in marrying Western and Chinese strengths to generate profitability from investments in China has been published in a new book The China Executive.

3Bi (bi-lingual, bi-education and bi-experience) consultants

We hire professionals with diverse backgrounds and experiences who are creative, intelligent and take initiative, with our corporate culture characterised by a dynamism involving energy, drive, enthusiasm, motivation, morale, determination, dedication, and commitment. Yet, what gives 2W China the leading edge in the world of business consulting is our unique 3Bi (Bi-lingual, Bi-education, and Bi-experience) core competence - all our consultants command both English and Mandarin, hold a degree/qualification in both science and business, and have working experiences in both the West and China. In fact, most of us have had not only a PhD but also extensive industrial and commercial experiences. For example, our co-founder Dr Hong Jiang has been both a reputed material scientist of some of the most analytical and mathematical skills and an established accountant with CIMA qualification and extensive accounts and financial management experience. As such, we are well positioned to recognise and combine the best of both Western and Chinese worlds, and to approach and solve a problem with both an analytical depth and a practical width. More profoundly, our 3Bi core competence makes us open to continuous learning and allows us to thrive in the new world created by the encounter of almost oppositely developed Western and Chinese civilisations.

An extensive network of connections in China

Like the unique Great Wall that geographically connects many parts of China in defence of any external threats, your Guanxi or personal connections with well-placed officials and businessmen in China can make the difference between being treated as an outsider and being offered reliable helping hands that are fundamental to the world of Chinese business. To help our clients succeed, we can draw on an extensive network of connections that we have established and nurtured in many geographic regions and industrial sectors and at various government levels in China. Case in point: a British-based multinational once considered a Chinese state-owned pharmaceutical enterprise as a potential joint venture partner following visits to the enterprise by its technical people. But our contact (a deputy chief engineer we had known for years) at the leading pharmaceutical design institute in Shanghai, which designed the pharmaceutical enterprise, provided us with some insights into its poor state, in particular, its human resource problems that cannot normally be spotted during any visits. This made the multinational to take extra care in evaluating the Chinese enterprise and eventually persuaded it to drop the idea of partnering with the latter.

3T (truth, trust and teamwork) value system

In helping our clients create “win-win” business solutions through combining Western and Chinese strengths, we develop and deliver our services in such a way that truth, trust and teamwork prevail. Truth is knowledge of things as they are. We value truth because it brings integrity and quality to our work and ensures that the business solutions we create really work. Trust is the emotional connection between people. We value trust because it brings out the very best in people and is the ultimate foundation of our relationships with our clients in a world full of uncertainty. Teamwork is where the pursuit of truth and the building of trust get blended either between our people or in our services to our clients. We value teamwork because when the greatest teamwork is done, not only is the greatest truth discovered but also the greatest trust is established.

Combining Western and Chinese strengths

Despite the benefits China’s accession to the WTO promises to bring, it remains no easy task for multinationals to make a successful investment in China. To succeed, executives need a belief in a broadly-based approach that seeks to combine Western and Chinese strengths. Born 2,500 years ago, both Western and Chinese civilisations have their respective strengths and weaknesses. While Western civilisation was founded on the pursuit of logic and has brought about modern science and technology, and not least, management techniques, Chinese civilisation was founded on the mastery of human and has maintained a human-centred, integrated worldview, and not least, leadership wisdom. As such, higher business success can be achieved through combining modern Western management excellence and ancient Chinese leadership wisdom, with Andy Grove (former CEO of Intel), Zhang Ruiming (President of Haier), and Li Ka-shing who controls companies worth over 10 per cent of Hong Kong’s total stock market value being the shining examples of realising such combination.