Publications

The China Executive: A world's top-five bestseller on China business

Synopsis

If the 21st century is an era in which all global business leaders must become China-hands or lag behind their competitors, The China Executive defines the essential qualities and skills required of such China-hands.

Filling the gaps between a business school education and the China business reality, The China Executive is also a definitive text for business school students, in particular MBA students, around the world.

Description

Since 1979, China has attracted over US$500 billion foreign direct investment. Yet making an investment in China is not only the biggest business phenomenon, but also the most challenging business task in the world. In this landmark book, Dr Wei Wang, a leading expert on China investment with extensive managerial work and international experience, and intimate knowledge of both Western and Chinese cultures and histories, tackles this phenomenal challenge right at its heart. He shows that the key reason for the many failed or under-performed China ventures is that foreign investors have been conducting a "love affair" with China, with a deep understanding of China giving way to the attraction of a market of 1.3 billion people. To succeed, foreign investors should aim to live a "family life" with China, emphasising building a long-term relationship and a capacity to weather the ups and downs in the relationship.

By examining Sino-Western joint ventures, the most complex and challenging of all business arrangements that are in a sense an engagement of 2,500 years of almost oppositely developed Western and Chinese civilisations, The China Executive provides an inside-out, human-centred perspective on what it takes to achieve business success in China: from stepping into the networked society, reading the dynamics of the China market, approaching and selecting a partner, and negotiating with a potential partner, through to bridging communication gaps, training local staff, leading the Chinese, and balancing managing and leading. Packed with anecdotes, pictures, and above all, wisdom, the book is easily accessible and highly practical.

Using China as a reference point, The China Executive also illuminates the limitations of the Western view of business, and offers existing and potential executives worldwide the definitive guide to developing a global view of business in the 21st century, including the integration of results and relationships, of analysis and intuition, and of competition and co-operation. The book concludes that the secret of global business success lies in taking a higher worldview by combining a Western things-oriented, divided worldview with a Chinese human-centred, integrated worldview, and mastering global business by combining modern Western management excellence with ancient Chinese leadership wisdom.

Advance Reviews

Lord Powell, KCMG, President of China-Britain Business Council: "Dr Wei Wang's new book, The China Executive, emphasises the vital importance, in China, of identifying and working towards common business goals. He advises Western business people how to broaden their cultural horizons so that they can successfully balance Western and Chinese business methods while, at the same time, developing the sound Western management practices which China needs in order to compete globally. As the Chinese economy continues its astonishing growth, this and much other helpful advice, which Dr Wang gives to those seeking to succeed in China, is to be greatly welcomed."

Dr Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and Author of Leaders: "An important and timely book about a topic that will be of interest to all global leaders."

Geir Boe, General Manager, Jotun China: "Most executives planning to invest in China or having invested in China would be attracted by the concept of the book. The book should have a good market."

Dr Peter Chang, President and CEO, Clean Asia Renewable Energy, and Former President and CEO, Asia Power: "The book will be appealing to many who are in the business circle investing or interested in investing in China. With his deep understanding of both Chinese and Western cultures and first-hand experiences of running joint ventures in China, the author presents in the book background, reasoning, analysis and history and philosophy of managing a successful 'family life' when investing in China."

Media Reviews

Business Voice, the CBI magazine, September 2006, reviewed by Stefan Stern, management columnist, the Financial Times: "Wang offers sound advice to business leaders planning on making the long march east… [A] timely, well-informed book." The magazine is circulated to over 30,000 senior business leaders in the UK. Click to download the full review. 

Financial Management, the CIMA magazine, December/January 2006/07, reviewed by Charles Tilley, chief executive, CIMA: "This book seeks to identify the many differences in how organisations are managed in the west compared with those in the east - in particular, differences in the management and leadership of people. Personally, I do not draw this distinction, because I believe that the success of any enterprise depends substantially on how it manages its people. But Wei Wang does provide advice on how to relate to specific situations in China - 'face', for example - which is extremely worthwhile. For this reason alone The China Executive would be a valuable reference guide." 

Amazon.com, 31 October 2008, reviewed by Joseph J. West, Dean, School of Hospitality and Tourism Management, Florida International University, Miami, FL, USA: "I am now in my 6th year of running an enterprise in Tianjin, PRC. I wish I had had this book in the beginning, it would have saved a lot of grief. I can vouch for its usefulness to the manager entering China for the first time or anyone else, even an "old China hand" such as I. This is one of two books I highly recommend for anyone interested in doing business in China. I have ordered a book for both of my associate deans." [FIU is the first American university to partner with the Chinese government to deliver university education in Tianjin.]

Available NOW from

>>>amazon.co.uk (for customers in Europe)

>>>amazon.com (for customers in North America; customers in Canada can also purchase the title at amazon.ca)

>>>Swindon Books (for customers in Hong Kong and Singapore)

Or, go to the website of 2W Publishing for more options.