Our Mission

2W China Consulting Ltd (2W China) is a British- based, China-focused, globally-oriented company specialising in helping organisations in all parts of the world succeed in their relations with China - whether trade, investment or cultural. We reach our goal by providing our clients with advisory and support services of integrity and high value in the process of creating client-specific “win-win” China solutions. This is what 2W means.

Our managing director Wei Wang delivered an "excellent, heartfelt" closing keynote speech, entitled "China and the Human Side of Business", to an audience of 500 senior executives and business leaders from the global logistics industry at the Sixth Annual China Conference at the Port of Los Angeles on 13 September 2007.

Peter Hurme, publisher of Cargo Business News, paid a warm tribute to him afterwards: "I wanted to thank you for gracing our China Conference, both with your fine book, and your excellent, heartfelt keynote presentation. It's not what I expected, but it exceeded my expectations. The human element you added was a master stroke."

Latest News

10/01/2012:  Wei Wang's book The China Executive tops the list of "10 Books on China Every MBA Student Should Read", according to a ranking of www.onlineMBA.com on 9 January 2012.

08/06/2011: Wei Wang's lectures on Going International have been warmly received by students of the MBA classes at the Ashcroft International Business School.

18/04/2011: Huawei, the leading Chinese telecom giant with a global reach, has ordered large numbers of copies of Wei Wang's book The China Executive for its executives based in Kista, Sweden, and for its European clients, to help them forge more effective, multually beneficial relationships.

01/04/2011: Wei Wang has been invited by Professor Terry Mughan, Ashcroft International Business School, Anglia Ruskin University, Cambridge, to deliver a special guest lecture on "Going International" to two MBA classes on 15 April and 6 June 2011.

03/02/2011: Wei Wang's book The China Executive has been favourably reviewed by Edwina Biucchi, a partner at London-based Plus Partnership that has offices across the world: 

"Global leaders in the 21st century will be doing business in China, so whether you are looking for business partners or joint ventures, or are coaching or developing business people with Chinese connections or teams, this is an invaluable title for your cross-cultural bookshelf."

For more information on the review, click "Books that Changed Our Minds".

04/01/2011: Professor Terry Mughan and Dr Wei Wang have jointly written a cross cultural management case in Chinese called 文化与管理的实践 ("The Practice of Culture and Management"). It has been published on 1 January 2011 by 上海交通大学出版社 (Shanghai Jiao Tong University Press) in a book edited by Dr William Wei, Chair of Asia Pacific Management Programme, McEwan School of Business, Grant McEwan University, Canada.

中文摘要：世界上大多数大学商学院在跨文化管理领域的教学主要以霍夫斯泰德（Hofstede）的五个维度文化理论作为指导。这个案例通过一名名叫卫晓明的来自中国的英国大学MBA毕业生在90年代后期在一个英国跨国公司决策核心参与在中国建立和运作一个总投资近两千万美元的合资企业的丰富经历揭示了霍夫斯泰德模型过于抽象化和简单化的局限性。通过使用本案例，老师可激发学生领悟国际商务活动中文化的深度、复杂、能量、生命和幽默，进而创造性地探讨可行动的、有实效的跨文化管理策略和方法。

Abstract in English: Teaching cross cultural management at most university business schools around the world relies on Hofstede’s five-dimensional model as a theoretic guide. Through the rich experience of a China-originated MBA graduate called William in participating in a British multinational’s activities to establish and operate a multi-million dollar joint venture in China in the late 1990s, this case illuminates the overly abstract and simplistic nature of Hofstede’s model. By using this case, the teacher can stimulate the students to sense the depth, complexity, energy, life and humour of culture in international business activities, and thereby to creatively explore actionable, effective cross cultural management strategy and methods.

17/11/2010: The finale of the Turning Point series of seminars on 3 November 2010 at the Ashcroft International Business School of Anglian Ruskin University has been a great success.

Our managing director Wei Wang (see presentation photo) competed with other contestants by arguing that the ultimate solution to coming out of the economic crisis that was created by human fallibility, in particular, the abuse of the profit motive, in the first place lies in "improving ourselves rather than changing others". To justify the importance of his message, Wei made an "entertaining" three-minute presentation by discussing the truths revealed by gurus like Professors Stephen Hawking and Henry Mintzberg in the context of a live situation in the lecture theatre. 

But the winner of the night was Prefessor Terry Mughan from the Ashcroft International Business School, who championed his message that to come out of the global economic crisis, instead of protecting home markets, we have to "love foreign markets".

20/09/2010: Wei Wang has been invited to speak at a special Turning Point event to be held at Anglian Ruskin University, Cambridge on 3 November 2010. Drawn form the previous Turning Point events, the seven invited speakers will be asked to champion their top tips for producing a "positive turning point" in the currently tough economic climate in competition with each other.

Chris Parkhouse, Chairman of the Institute of Director - East of England, will act as both the chair and the refree for this "no holds barred" debate because it will be up to the audience to vote the Winning Tip (and the winner). To set the scene, Stuart Wall, Professor of Business and Economics at Anglia Ruskin University, will give a keynote presentation on the financial crisis and its implications for business.

06/09/2010: USA-based Manager Tools (www.manager-tools.com), winner of "the People's Choice Podcast Awards" in the business category for four consecutive years since 2006, reviewed Wei Wang's book The China Executive on 4 September 2010. "Full of real world examples and also [containing] a deep list of action items the reader can follow to limit mistakes... [the book] advises the reader that the future of our global economy is going to be a hybrid of western management practices and Chinese relationship practices, [which] I agree," says the reviewer.

USA-based We Connect to China has also reviewed Wei's book:

"Having studied and worked both in China and the West, Wang is one of the few truly bi-cultural persons who understands how and why the Chinese think and behave differently from the Westerners. The book offers practical guide to solve the cultural divide between China and the West. This is an outstanding book that combines theories with practical solutions to do business in China and beyond."

01/06/2010: Following a special invitation, Wei Wang attended the Annual Conference of Greater Cambridge Partnership (GCP) on 28 May 2010. The theme of the conference was “New Government … New Economy … New Issues and Opportunities for Greater Cambridge”. At the event addressed by, among others, Graeme Leach, Chief Economist and Director of Policy at the Institute of Directors, and Deborah Cadman, Chief Executive of the East of England Development Agency, Wei raised the issue of "how the interactions and relations between GCP and China should develop under the new government's new economic policy".

13/04/2010: Wei Wang has been invited to give a talk on International Business to the 2009-2010 MBA class at Ashcroft International Business School, Anglia Ruskin University on 21 May 2010 by Terry Mughan, Professor of International Management.

08/02/2010: World Affairs, the journal of international issues, has published Wei Wang's article "Confucianism and the Solution to the Tibet Problem" in its Winter 2009 issue (Vol. 13, No. 4). Below is the Abstract:

The article looks at the situation of Tibet and the position of the Dalai Lama from the standpoint of Confucian ethics and the Buddhist "Middle Way" in order to find a solution to the problem. While acknowledging the legitimate grievances and aspirations of Tibetans, the author argues that the outside world plays an often negative role by seeking to interfere on the basis of subjective opinions and unverified assumptions. It urges the Chinese government to reach an agreement with the exiled Tibetan pontiff so that the latter may come back permanently to his country.

01/02/2010: Attracting over 100 participants, the seminar on Building Bridges: Collaboration and Partnership on 27 January 2010 at Anglia Ruskin University has been a great success. Drawing on his previous experience as Director of Strategic Alliances at the Virgin Group, Chris highlighted the practical lessons in collaboration and partnership - what has worked and what hasn't. As Director of the Greater Cambridge Partnership, a Sub-Regional Economic Partnership for the Greater Cambridge area (25 mile radius of Cambridge), Martin illustarted the art and science in dealing with relationships involving public, private and community sectors.

Using the World Economic Forum 2008 Annual Meeting to set the scene from both the practical and theoretical perspectives, Wei drew the audience's attention, in the first half of his presentation, to the need to shift the balance of business thinking from competition to collaboration. In the second half of his presentation, he described the available forms of partnership and the essential activities for establishing and succeeding in a partnership. He concluded by demonstrating why the ultimate secret of any successful partnership lies in "improve ourselves, rather than change others". To download his Power Point presentation (1.12 MB), click The Turning Point - Building Bridges.

Some of the feedbacks on the seminar:

Luke Minshall, Director of Arimo Consulting Ltd: "Very thought-provoking, I would recommend to others, plenty of networking and chat - excellent idea!"

James Boother, Managing Director of Live Software Solutions Ltd: "The mix of academic and practical guidance gave me plenty to take away, excellent lectures and debate. The seminar far exceeded my expectations."

Some of the specific feedbacks on Wei's presentation:

Steve McAteer, Business Link: "I found your presentation fascinating and most informative."

Benson Chu, The International Education Consultancy: "Thank you very much for sharing your knowledge and experience with us yesterday. I have to say I’ve learnt quite a few new things and it happened just at the right moment as I told you I will be visiting China soon with the hope that I can help my company work out some partnership agreement with the local Education Agencies."

04/01/2010: Wei Wang is to work together with Chris Parkhouse, Managing Director of Cambridge-based business development experts Deyton Bell and Chairman of the Institute of Directors in the East of England, and Martin Garratt, Director of the Greater Cambridge Partnership, to deliver a seminar on Building Bridges: Collaboration and Partnership on 27 January 2010. This seminar is part of the Turning Point series of seminars that have been held over a period of six months at Anglia Ruskin University, Cambridge.

05/10/2009: Wei Wang has been invited by Loughborough University Business School to give a talk, entitled Studying in the UK and the Globalised World, to students on its MSc Management courses on 4 November 2009. The Loughborough Full-time MSc in Management currently has some 350 students studying on five courses with different emphases: MSc in Management, MSc in Business Analysis and Management, MSc in Finance and Management, MSc in International Management, and MSc in Marketing and Management.

19/08/2009: Wei Wang's article "BBC Reith Lectures, Confuicius, and Solution to the Tibet Problem" has been accepted for publication in a forth-coming issue of World Affairs.

World Affairs is an Indian-based leading journal of international issues, which has had such eminent names as its authors as Dr. Manmohan Singh, the former Indian Finance Minister and present Prime Minister, His Holiness The Dalai Lama of Tibet, former Soviet President Mikhail Gorbachev, Mr. I.K. Gujral, the former Indian Prime Minister, Wu Xueqian, former Chinese Deputy Prime Minister, Mary Robinson, the UN High Commissioner for Human Rights, Prince Hassan bin Talal of Jordan, the Secretary Generals of SAARC, ASEAN and the Gulf Cooperation Council and Foreign Ministers of India, Pakistan, China and Myanmar.

Other coontributors have included Grameen Bank founder, Muhammad Yunus, international financier George Soros, veteran ecologist Edward Goldsmith, eminent philosophers Raimon Panikkar and Henryk Skolimowsky, renowned peace studies professor Johan Galtung, physicist and philosopher of Science, Hans Peter Duerr, outstanding academics, Mikhail Titarenko and Sergey Glaziev, Novelist and China commentator, Han Suyin, well known scholars and historians of art and culture, Karan Singh, Kapila Vatsyayan and Lokesh Chandra. 

23/06/2009: Our managing director Wei Wang has been selected as a reviewer for papers submitted to the Peter Drucker Forum. Peter Drucker is widely acknowledged as ‘the father of modern management’. The 1st Global Peter F. Drucker Forum, ‘Managing the Future’, will be held in Vienna, Drucker's home city, on the centenary of Drucker’s birth during 19-20 November 2009 (visit http://www.druckersociety.at).