Our Mission

2W China Consulting Ltd is a British-based, China-focused, globally-oriented company specialising in helping organisations in all parts of the world succeed in their relations with China - whether trade, investment or cultural. We reach our goal by providing our clients with advisory and support services of integrity and high value in the process of creating client-specific “win-win” China solutions. This is what 2W means.

High-Profile Speaking

Our managing director Wei Wang delivered an "excellent, heartfelt" closing keynote speech, entitled "China and the Human Side of Business", to an audience of 500 senior executives and business leaders from the global logistics industry at the Sixth Annual China Conference at the Port of Los Angeles on 13 September 2007.

Peter Hurme, publisher of Cargo Business News, paid a warm tribute to him afterwards: "I wanted to thank you for gracing our China Conference, both with your fine book, and your excellent, heartfelt keynote presentation. It's not what I expected, but it exceeded my expectations. The human element you added was a master stroke."

To download the presentation, click China and the Human Side of Business.

(Note: the file's commercial use will require prior permission from us.)

High-Quality Consulting

One of the lengthiest projects we have undertaken was to help a multinational - one of the largest global sugar producers - form and run a sugar joint venture in Southern China involving a total investment of about US$ 20 million.

It took over a year for us to complete a whole range of activities, including assessing the suitability of the potential local partner, conducting a joint feasibility study, negotiating the joint venture contract and the articles of association, seeking approvals and starting up the joint venture business, and providing operating procedures and managerial development.

Other contributions have included negotiating and settling the long-held dispute in the valuation of the local partner's materials warehouse, and working with the local partner and government officials to complete land-use right transfer to the joint venture.

Thought Leadership

Lord Powell, KCMG, President of China-Britain Business Council: "Dr Wei Wang's new book, The China Executive, emphasises the vital importance, in China, of identifying and working towards common business goals. He advises Western business people how to broaden their cultural horizons so that they can successfully balance Western and Chinese business methods while, at the same time, developing the sound Western management practices which China needs in order to compete globally. As the Chinese economy continues its astonishing growth, this and much other helpful advice, which Dr Wang gives to those seeking to succeed in China, is to be greatly welcomed."

Warren Bennis, Distinguished Professor of Business Administration, University of Southern California, and Author of Leaders: "An important and timely book about a topic that will be of interest to all global leaders."

China Conference Highlights
China Conference 09-2007.pdf
Adobe Acrobat document [567.6 KB]

Book Review by CBI Business Voice
BV Review.jpg
JPG image [1.2 MB]

Our managing director Wei Wang (2nd from left) has worked together with BBC Dragon's Den celebrity Doug Richard (3rd from left) on the "My Dragon's Den" programme at the Perse Conference on Enterprise 2008. He also ran workshops on such topics as pitching, turning failure into success and networking for delegates from schools in the Cambridgeshire region.

Some of the feedbacks:

Steve McAteer, Business Link: "I found your presentation fascinating and most informative."

Benson Chu, The International Education Consultancy: "Thank you very much for sharing your knowledge and experience with us yesterday. I have to say I’ve learnt quite a few new things and it happened just at the right moment as I told you I will be visiting China soon with the hope that I can help my company work out some partnership agreement with the local Education Agencies."

Anthony Chima, MA International Business, Anglia Ruskin University: "I am truly grateful to you for the presentation at the Turning Point lecture. You have provoked me to think innovatively and to take a broader perspective to business synergy. I am delighted at your approach to establishing a successful business partnership through innovative collaboration."

Paul Brown, Managing Director, Bibetta Ltd: "It was very nice to meet you at your talk recently and we thought it was an enlightening speech and very useful to us."

Luke Minshall, Director of Arimo Consulting Ltd: "Very thought-provoking, I would recommend to others, plenty of networking and chat - excellent idea!"

James Boother, Managing Director of Live Software Solutions Ltd: "The mix of academic and practical guidance gave me plenty to take away, excellent lectures and debate. The seminar far exceeded my expectations."

Claire Kennedy, Director, International Dynamics Ltd: "It was lovely to meet you and discover more about the business scene in China. Certainly there is a lot of opportunity and I will be looking into it further in the future."

Sheila O'Brien, Amsterdam-based Executive Director BT Global Services: "Thank you for your impressive talk. I enjoyed it!"

Martje Langerwerf, Regional Marketing Executive at Marks & Clerk: "I would like to also personally thank you for your great efforts and brilliant presentations. It's greatly appreciated. So much so that we have received several requests to forward your presentations to companies in the US!"