Clients

Ashcroft International Business School, Cambridge, UK

Our managing director Wei Wang has given an entertaining talk to two MBA classes of Ashcroft International Business School on 23 July 2008 and 18 March 2009 respectively. "The students really enjoyed it," said Prof Terry Mughan, paying tribute to him. To download the presentation, click Going International. Working with Ashcroft, we have also delivered a series of workshops on Doing Business in China: Realities and Decisions during February and March 2009.

Bibetta Limited, Cambridge, UK

Bibetta designs and manufactures its own, unique range of innovative and highly functional products, many of which are made of neoprene (wetsuit material) for the Baby, Children, Healthcare, Travel and Leisure sectors. As the products are manufactured in China, how to develop and maintain long-term, mutually-beneficial relationships with its suppliers in China is crucial to the company's long-term development and success. 2W China has provided "great" -quoted from Fiona Brown, director of Bibetta - advisory services to Bibetta in this area.

Cargill, Minneapolis, MN, USA

Cargill, US-based international provider of food, agricultural and risk management products and services with 149,000 employees in 63 countries, chose The China Executive for use at its Chinese Culture Workshop specially designed for its forty-strong global leadership team on 2 February 2007. "The workshop was a smashing success," says China Terrel, organiser of the workshop; "the book was very helpful," says Binglin Yang, a participant in the workshop.

China Daily (Europe)

Wei Wang, author of The China Executive, has been interviewed by David Bartram from China Daily (Europe) about writing books on China. Details can be found in the "Big Business" section of the cover story Subject of Interest published on 04 May 2012.

Deyton Bell, Cambridge, UK

Wei Wang has worked together with Chris Parkhouse, Managing Director of Cambridge-based business development experts Deyton Bell and Chairman of the Institute of Directors in the East of England, and Martin Garratt, Director of the Greater Cambridge Partnership, to deliver a seminar on Building Bridges: Collaboration and Partnership on 27 January 2010. This seminar is part of the Turning Point series of seminars that have been held over a period of six months at Anglia Ruskin University, Cambridge.

DHL Home Furnishings Ltd, UK

We are proud to announce that 2W China has been appointed by DHL Home Furnishings as its advisor for the development of a long-term business relationship with its supplier in China. Established in 2004, DHL Home Furnishings has been the UK market leader in the retailing of classic Chinese furniture products.

Emerald, UK

We are proud to announce that Emerald has named Dr Wei Wang Outstanding Reviewer 2013 for his "significant contribution as a reviewer to the Journal of Chinese Entrepreneurship throughout 2012". Dr Wang has been a member of the Editorial Advisory Board of the journal since its inception in 2009.

Greater Cambridge Partnership, UK

Following a special invitation, Wei Wang attended the Annual Conference of Greater Cambridge Partnership (GCP) on 28 May 2010. The theme of the conference was “New Government … New Economy … New Issues and Opportunities for Greater Cambridge”. At the event addressed by, among others, Graeme Leach, Chief Economist and Director of Policy at the Institute of Directors, and Deborah Cadman, Chief Executive of the East of England Development Agency, Wei raised the issue of "how the interactions and relations between GCP and China should develop under the new government's new economic policy".

Loughborough University Business School, UK

Wei Wang has been invited by Loughborough University Business School to give a talk, entitled Studying in the UK and the Globalised World, to students on its MSc Management courses on 4 November 2009. The Loughborough Full-time MSc in Management currently has some 350 students studying on five courses with different emphases: MSc in Management, MSc in Business Analysis and Management, MSc in Finance and Management, MSc in International Management, and MSc in Marketing and Management.

Huawei Europe, Sweden

Huawei, the leading Chinese telecom giant with a global reach, has ordered large numbers of copies of Wei Wang's book The China Executive for its executives based in Kista, Sweden, and for its European clients, to help them forge more effective, multually beneficial relationships, on 18 April 2011.

Marks & Clerk, Cambridge, UK

The seminar The Realties of doing business in South-East Asia and China held by Marks & Clerk, Cambridge on 3 July 2008 has been a great success. "I would like to also personally thank you for your great efforts and brilliant presentations. It's greatly appreciated. So much so that we have received several requests to forward your presentations to companies in the US!" said Martje Langerwerf, Regional Marketing Executive at Marks & Clerk, who organised the event.

Marks & Clerk, London, UK

Drawing senior IP professionals and business leaders from Europe, Scotland and Wales as well as Greater London, the seminar on The Realities of Doing Business in South-East Asia and China at the head office of Marks & Clerk in London on 23 Sptember 2008 "went very well", said Tony Luckhurst, Chairman of Marks & Clerk, London. Chatting with Wei Wang during the drinks reception, Amsterdam-based Sheila O'Brien, Executive Director BT Global Services said: "Thank you for your impressive talk. I enjoyed it!"

McEwan School of Business, Grant McEwan University, Canada

Professor Terry Mughan and Dr Wei Wang have jointly written a cross cultural management case in Chinese called 文化与管理的实践 ("The Practice of Culture and Management"). It has been published on 1 January 2011 by 上海交通大学出版社 (Shanghai Jiao Tong University Press) in a book edited by Dr William Wei, Chair of Asia Pacific Management Programme, McEwan School of Business, Grant McEwan University, Canada.

Microbial Solutions Ltd, Oxford, UK

Following meeting between Prof William Pope, CEO of Microbial Solutions Ltd, and Wei Wang, managing director of 2W China Consulting Ltd on 2 February 2012, 2W China has provided advisory services to the Oxford-based waste metal working fluid treatment specialist on its China business development strategy.

NWPC Group, Seattle, USA

We have provided advisory services to NWPC Group, a group of companies since 1893, with regard to its port directory publication activities in China. Our managing director Wei Wang gave a closing keynote speech at the Sixth Annual China Conference at the Port of Los Angeles on 13 September 2007. Presented by Cargo Business News, the leading Seattle-based monthly publication of information, tools and news for the global logistics industry since 1922, the Annual China Conference has become the premier North America-based event on China.

Perse School, Cambridge, UK

Our managing director Wei Wang (2nd from left) has worked together with BBC Dragon's Den celebrity Doug Richard (3rd from left) on the "My Dragon's Den" programme at the Perse Conference on Enterprise 2008. He also ran workshops on such topics as pitching, turning failure into success and networking for delegates from schools in the Cambridgeshire region.

Selwyn College, University of Cambridge, UK

Wei Wang spoke to undergraduate students from top universities in China who were attending the Entrepreneurship and Leadership Seminar (ELS) at Selwyn College, University of Cambridge. The ELS is part of GYDO's global youth development programme. Following the talk, Wei also signed his book The China Executive for "the future executives of China" and for those sitting on the judging panel of the business plan competition.

School of Contemporary Chinese Studies, Nottingham University, UK

At the highly publicised ESRC Workshop on Global universities in Local Communities held at Nottingham University on 6 November 2011, Wei Wang raised the issue of what needs to be done to help students from China immerse into local society with confidence.

The Peter Drucker Forum

Our managing director Wei Wang has been selected as a reviewer for papers submitted to the Peter Drucker Forum. Peter Drucker is widely acknowledged as ‘the father of modern management’. The 1st Global Peter F. Drucker Forum, ‘Managing the Future’, will be held in Vienna, Drucker's home city, on the centenary of Drucker’s birth during 19-20 November 2009 (visit www.druckersociety.at).

Tuck School of Business at Dartmouth, USA

Tuck School of Business at Dartmouth, USA, the world's oldest graduate school of business (founded in 1900) and consistently ranked among the top business schools worldwide, has bought the copyright for using chapter 7 of Wei Wang's book The China Executive, "Leading the Chinese the Chinese Way", on its course on Doing Business in China since April 2009.